Hi, I'm Eveena.

I write to connect - with real effect.

A copywriter and content strategist, I help businesses stand out, reel people in and drive results. With me, creativity meets performance!

When I’m not writing, I tinker with voiceovers, dubbing and sound design.

Resume

About Me

I’m an impact-focused copy and content writer with experience spanning a variety of industries - advertising, home finance, travel and immigration. Be it corporate communication, brand storytelling or technical writing, I’m adept at altering the tone to suit what’s best for my audience.

My skills in a nutshell:

  • Brand Storytelling
  • Data-driven Copywriting
  • Content Concepting
  • Script Writing
  • Audience Targeting
  • Conversion Copy
  • Amplifying Engagement
  • Voice Development

But don’t just take my word for it (or hey, maybe do)! My work’s on display as you scroll, so take a gander.

Experience

Fakhoury Global Immigration - Sharjah, United Arab Emirates
Oct 2021 - Present

Senior Immigration Executive
At FGI, I am involved in drafting technical support documents that describe the role of an individual applying for employment-based entry into the US. Technical writing, being my forte, helps in my current role here.
Freelance - Mumbai, India
May 2021 - Oct 2021

Content Developer
During my freelancing stint I was supporting companies with editing and drafting communication pieces and documents for circulation within their organizations. I also offered my creative skills for designing eye-catching and easy-to-read presentations, posters and emails and helped proofread correspondence.
Mahindra Rural Housing Finance - Mumbai, India
May 2017 - Jan 2021

HR Executive - Content Management
Apr 2018 - Jan 2021
At MRHFL, I was engaged in overall intra-company communications and generating marketing content. I created documentation outlining best practices for accreditations from the likes of GPTW, PCMM, and Mahindra Group internal audits. During my tenure, MRHFL was listed among the Top 100 “India’s Best Companies to Work For” for 4 consecutive years.

Project Trainee - Content Management
Sep 2017 - Mar 2018
My role involved developing content for internal communications - newsletters, posters, brochures, internal correspondence, policies and marketing content. I also devised communication content, creative e-mails for engagement initiatives and drove them across the organization.

Intern - Content Management
May 2017 - Aug 2017
My responsibilities entailed creating coherent presentations by analyzing and interpreting outputs from internal employee engagement and retention mechanisms.

Education

SNDT Women's University
Jun 2015 - Apr 2017

Obtained a Master’s degree in English Literature.

  • Score: 6.96/10 GPA (60.85%)
  • Wrote a dissertation on “Interrogating Anglophilia in Select Indian English Writing”
  • Internship at the Junoon Arts and Education Foundation
Mumbai University
Jun 2012 - Apr 2015

Obtained a Master’s degree in English Literature.

  • Score: 6.50/10 GPA (69.5%)
  • Among the top 3 rank holders in B.A. English and part of English Literary Association
Pursued Arts at KET’s V.G Vaze College of Arts, Science and Commerce.
Completed schooling from Holy Cross Convent High School and secured first class in 10th grade.

Get in Touch

My inbox is always open. Whether you have a question or just want to say hi, I’ll try my best to get back to you!
Mail me